Film distributors ident for Article 27.

Using the ratio of the logo as a frame we ‘exposed’ the beautiful detritus of cinema. A graphic metaphor for the USP of the company, who’s ambition was to use small scale networks and streaming technology to give a platform to content bypassed by the traditional Distribution giants.

A physical logo was shot on super 16 and additional imagery generated using the wet gate of an old telecine.

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